For more than thirteen years (serious) gaming is Jurriaan’s main professional focus. He knows what’s going on in the mass consumer on-line gaming market. And he builds bridges towards social impact gaming or serious gaming. He is founder of Game Entertainment Europe www.ge-eu.com (the first pan-European publisher of Massive Multiplayers), founder of GamesFactoryOnline www.gamesfactoryonline.com (producer of serious games) and founder of WZZRD www.wzzrd.nl , a European chain of game café’s.