The Art Directors Club Nederland (ADCN) wanted to launch an important new feature on their website:  the possibility to incorporate your social media pages and portfolio in your ADCN-profile. 

Our goal was to create rumor around this launch and inform and instruct Dutch creatives about this new feature at the same time. 

And so we created Anna Komarek, a fictive 27-year old polish girl, who knows her way around the social networks. 

Anna pretends to be in search of a job in advertising, but has an obvious hidden agenda: meeting a rich guy among the dutch creatives, which happen to be the target audience of our campaign.

The new feature on the site of the Art Directors Club Netherlands, which allows creatives to integrate their social pages and portfolio on the site.