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Opdrachtgever, bureau/school en categorie

Titel:
ALL THE WRONG PLACES
Opdrachtgever:
MINI International
Bureau:
BSUR Agency
Datum eerste publicatie:
29/08/2011
url:
http://www.atwpcasestudy.com
Categorie:
Online Campagne

Credits

Concept:
Jason Schragger, Genevieve Hoey
Art Direction / Design:
David Govier, Salvatore Gullifa
Copy / Redactie:
Karl Dunn, Simon Johnson
Interaction Design:
Sascha Burk
Technische realisatie:
Stephan Lammermann
Account:
Mia Drexl-Schegg, Paula Atwell, Anna Lindequist Ruello, Liam Osbourne (BSUR)
Verantwoordelijk bij klant:
Piera Kaempf, Anja Rahle


Afbeeldingen

Video



Case omschrijving: Online Campagne

Projectbeschrijving
ALL THE WRONG PLACES is social media content series where the new MINI, a host and 5 Facebook Co-Pilots take on unwise Missions across the globe. And it was the very first time either brand had put their Facebook fans in front of the camera, Japan, South Africa, Peru, Sweden, Jamaica. Their missions were epic and they brought back the kind of adventrue stories people needed to see to believe. And the new MINI were at the heart of the action from start to finish. Each week for 6 months, we wove our content through Facebook, Twitter, YouTube, VICE, and online advertising and more.
Voor/over product of dienst
ALL THE WRONG PLACES was created as the social media leg of the "Another Day. Another Adventure" campaign in order to showcase the two newest members to the MINI family the MINI Coupé and the MINI Roadster.
Doelgroep(en)
The target group for ALL THE WRONG PLACES was men aged 25-34.