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Opdrachtgever, bureau/school en categorie

Titel:
Knightmare the game
Opdrachtgever:
MTV
Bureau:
Ogilvy Amsterdam
Datum eerste publicatie:
01/10/2007
url:
http://www.awardsubmission.nl/mtv
Categorie:
Game

Credits

Concept:
Jan-Willem Smits, Edsard Schutte
Art Direction / Design:
Jan-Willem Smits, Carl Le Blond
Copy / Redactie:
Edsard Schutte, Carl Le Blond
Interaction Design:
Mark van Rees, Emiel van Tol
Technische realisatie:
Gabriel Chabot


Afbeeldingen

Video



Case omschrijving: Game

Voor/over product of dienst
Launched in 1998, Staying Alive is a multimedia global HIV and AIDS prevention campaign that challenges stigma and discrimination associated with HIV and AIDS as well as empowers young people to protect themselves from infection. The website can be found at www.staying-alive.org
Doelgroep(en)
Our main target group is youth in general and the MTV watching youth specificly.