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Opdrachtgever, bureau/school en categorie

Titel:
Mobile coffin
Opdrachtgever:
Vereniging Verkeersslachtoffers
Bureau:
Ogilvy Amsterdam
Datum eerste publicatie:
01/05/2007
url:
http://www.awardsubmission.nl/vvs
Categorie:
Mobile

Credits

Concept:
Jan-Willem Smits, Edsard Schutte
Art Direction / Design:
Jan-Willem Smits
Copy / Redactie:
Edsard Schutte
Interaction Design:
Mark van Rees
Technische realisatie:
Niels Loohuis


Afbeeldingen

Video



Case omschrijving: Mobile

Projectbeschrijving
How can we make people aware of the fact that using their mobile phone while driving is extremely dangerous and how can we collect money for VVS? By sending them an MMS that, in combination with their fhysical mobile phone, becomes the message. After receiving our MMS, the background image of your mobile phone is a girl lying on a silk pillow with her eyes closed. This added to the shape of the phone creates an allusion that your phone is the coffin. The line is; "Every year 40 people die using a mobile phone while driving" and people are asked to donate 1 euro by replying.
Voor/over product of dienst
VVS (Vereniging Verkeersslachtoffers / Dutch Association of Traffic Victims) is a non profit organisation for victims of traffic accidents. Their main goal is to give victims a platform, a voice (by standing together) and to bring them among people who experienced comparable traumas. Next to that, VVS is active trying to improve traffic safety and optimise assistance at traffic accidents.
Doelgroep(en)
Our target audience is everybody with a drivers license and a mobile phone.