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Opdrachtgever, bureau/school en categorie

Titel:
On Your Mark
Opdrachtgever:
Mitsubishi Motors Europe
Bureau:
LBi Lost Boys | LBi Oer
Datum eerste publicatie:
01/10/2008
url:
http://www.onyourmark.eu (niet meer actief, voor samenvatting, schermen en dergelijke zie: awards.lbi.nl/spin)
Categorie:
Online Campagne
Content

Credits

Concept:
Wouter Vanhaeren, Merlijn van Vliet
Art Direction / Design:
Strategie: Peter Boer, Bauke Nater, Creatieve directie: Marnix Tellings, Peter Boer
Copy / Redactie:
Claire Taylor, Sander Vet
Interaction Design:
Chris Pierson
Account:
Walter de Reus
Verantwoordelijk bij klant:
Willem Verschuur


Afbeeldingen

Video



Case omschrijving: Online Campagne

Projectbeschrijving
In the autumn of 2008 Mitsubishi Motors Europe introduced 2 new cars in Europe - the Lancer Sportback and the New Colt. Mitsubishi Motors wantope to know about her latest creations...but more importantly about the Mitsubishi Motors brand!

Mitsubishi Motors Europe challenged LBi Netherlands to come up with an unconventional idea to increase the brand awareness of the car manufacturer in 12 focus markets, to get people excited about the new models and to sell more of these cars. Mitsubishi Motors wants to have a ‘loud and proud’ re-acquaintance with Europe. But how?
Voor/over product of dienst
the Mitsubishi Lancer Sportback and the new Colt.
Doelgroep(en)
As broad as possible, focus on online audience (male/female) in the age range of 20 - 40


Case omschrijving: Content

Projectbeschrijving
In the autumn of 2008 Mitsubishi Motors Europe introduced 2 new cars in Europe - the Lancer Sportback and the New Colt. Mitsubishi Motors wantope to know about her latest creations...but more importantly about the Mitsubishi Motors brand!

Mitsubishi Motors Europe challenged LBi Netherlands to come up with an unconventional idea to increase the brand awareness of the car manufacturer in 12 focus markets, to get people excited about the new models and to sell more of these cars. Mitsubishi Motors wants to have a ‘loud and proud’ re-acquaintance with Europe. But how?
Voor/over product of dienst
the Mitsubishi Lancer Sportback and the new Colt.
Doelgroep(en)
As broad as possible, focus on online audience (male/female) in the age range of 20 - 40