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Opdrachtgever, bureau/school en categorie

Titel:
Samsung Jet Navi - Touch the speed
Opdrachtgever:
Samsung Mobile
Bureau:
Starcom, Muse, Cheil, Media Monks
Datum eerste publicatie:
01/01/2009
Categorie:
Crossmedia
Game

Credits

Concept:
Richard van der Wilk (Starcom)
Copy / Redactie:
Michael Littaur (Muse), Richard van der Wilk (Starcom)
Interaction Design:
David Pavlovic
Technische realisatie:
Tim Ruiters, Peter van der Noord, Andre Hoef (Media Monks)
Account:
Michael Littaur (Muse), Richard van der Wilk (Starcom)
Verantwoordelijk bij klant:
Caroline Teengs (Samsung)


Afbeeldingen

Video



Case omschrijving: Crossmedia

Projectbeschrijving
Leverage the Samsung Jet with Navigation promotion, connecting to the Youth Minded Consumer and creating a Digital Experinece Beyond Imagination.
Connect the speed of the Jet with one of the world's fastest machines: a real Jet, and let consumers navigate it over the Dutch highway. A high speed navigation game was created with real hig speed footage of the Dutch highway. The game was seeded on several local blogs, gameportals and fully integrated and connected with Facebook's API.
Over 200.000 gameplays, a few 100 thousands videostreams of Jet (game) content, resulting in Europe's most effective sales compaign.
Voor/over product of dienst
The Samsung Jet has got speed...it’s the fastest duo processor phone built. To leverage the Samsung Jet it was sold with a Route 66 (navigation) promotion; Be on the right place, on the right time with the Samsung Jet Navi phone.
Doelgroep(en)
Youth Minded Consumers and the retail staff.


Case omschrijving: Game

Projectbeschrijving
Leverage the Samsung Jet with Navigation promotion, connecting to the Youth Minded Consumer and creating a Digital Experinece Beyond Imagination.
Connect the speed of the Jet with one of the world's fastest machines: a real Jet, and let consumers navigate it over the Dutch highway. A high speed navigation game was created with real hig speed footage of the Dutch highway. The game was seeded on several local blogs, gameportals and fully integrated and connected with Facebook's API.
Over 200.000 gameplays, a few 100 thousands videostreams of Jet (game) content, resulting in Europe's most effective sales compaign.
Voor/over product of dienst
The Samsung Jet has got speed...it’s the fastest duo processor phone built. To leverage the Samsung Jet it was sold with a Route 66 (navigation) promotion; Be on the right place, on the right time with the Samsung Jet Navi phone.
Doelgroep(en)
Youth Minded Consumers and the retail staff.