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Opdrachtgever, bureau/school en categorie

Titel:
Can I take your picture?
Opdrachtgever:
Samsung
Bureau:
Starcom, Muse, Cheil, Media Monks
Datum eerste publicatie:
01/01/2009
Categorie:
Mobile

Credits

Concept:
Sander Ejlenberg (Muse Amsterdam)
Art Direction / Design:
Sander Ejlenberg, Alexandre Prado (Muse Amsterdam)
Copy / Redactie:
Sander Ejlenberg, Niels Schultz
Technische realisatie:
Barry de Rond (IceMobile)
Account:
Suzanne Bertus (Starcom), Julien Rappy, Michael Littaur (Muse Amsterdam)
Verantwoordelijk bij klant:
Caroline Teengs (Samsung Mobile)


Afbeeldingen

Video



Case omschrijving: Mobile

Projectbeschrijving
Introduce a new cameraphone while proving the high quality photoresults based on its 12 megapixel technique. Knowing that the retail is crucial in its success, we needed to involve retail heavily.
Demonstrate the photo quality by sending a promoteam towards important retail centres in the 4 largest cities in the Netherlands which took pictures from the public. The picture is immediately shown at a mobile abri-size screen and sent to emailadresses of the pictured consumer(s).
Voor/over product of dienst
The First 12 mega pixel camera phone.
Doelgroep(en)
The TA of the campaign was 15+ and the Retail (staff).
Consumers: Always like to be ‘platformed’ and manifested (like social media) to show to and share with friends and family. They also are drawn by ‘in-street’ activities, creating attention of a crowd during a long shopping day.
Retail (staff): When brands are more pushed in media ‘around’ the shop, the retail staff is influenced and makes use of a so called ‘easy sale’!