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Opdrachtgever, bureau/school en categorie

Titel:
Axa creates giant QR-code
Opdrachtgever:
Axa bank&verzekeringen
Bureau:
Duval Guillaume Antwerp/Modem
Datum eerste publicatie:
23/02/2011
url:
http://www.axa.be
Categorie:
Mobile
Media-Inzet

Credits

Concept:
Geoffrey Hantson / lansen Walraet
Art Direction / Design:
Ad van Ongeval / Kristoff De Prins
Technische realisatie:
Stijn Janssens / Steven Pauwels
Account:
Dimitri Mundorff / Bart Verschueren
Verantwoordelijk bij klant:
Mieke Debeerst


Afbeeldingen

Video



Case omschrijving: Mobile

Projectbeschrijving
To get attention towards the launch of their new renovation loan Axa bank created a QR code from thousands of paint pots. And by doing this they created the biggest and possibly the most beautiful QR code in Belgium. To make the campaign extra relevant, AXA posted the QR-code ads on the scaffolding of two high profile renovation projects in the centre of Brussels. Everyone who scanned the code was taken to a mobile site where they can immediately find out the exact details of the triple advantage of their new renovation loan.
Voor/over product of dienst
Axa is a bank&insurance that strongly believes in innovation.
Doelgroep(en)
Everybody with renovation plans


Case omschrijving: Media-Inzet

Projectbeschrijving
To get attention towards the launch of their new renovation loan Axa bank created a QR code from thousands of paint pots. And by doing this they created the biggest and possibly the most beautiful QR code in Belgium. To make the campaign extra relevant, AXA posted the QR-code ads on the scaffolding of two high profile renovation projects in the centre of Brussels. Everyone who scanned the code was taken to a mobile site where they can immediately find out the exact details of the triple advantage of their new renovation loan.
Voor/over product of dienst
Axa is a bank&insurance that strongly believes in innovation.
Doelgroep(en)
Everybody with renovation plans