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Opdrachtgever, bureau/school en categorie

Titel:
MiToManiacs
Opdrachtgever:
Alfa Romeo Belgium
Bureau:
Duval Guillaume Antwerp/Modme
Datum eerste publicatie:
28/09/2010
Categorie:
Online Campagne
Game
Crossmedia

Credits

Concept:
Geoffrey Hantson / Lansen Walraet
Art Direction / Design:
Kristoff De Prins
Technische realisatie:
Stijn Janssens
Account:
Dimitri Mundorff
Verantwoordelijk bij klant:
Alexandre De Preter


Afbeeldingen

Video



Case omschrijving: Online Campagne

Projectbeschrijving
The Alfa Romeo MiTo is the first generation of Alfa Romeo cars created for a new generation of young people. Question: how can we activate this target group knowing that this group spends a lot of their time in one particular place; the online world? Answer: a banner campaign. But not as you know it. Alfa Romeo introduced: MiTomaniacs. The very first online banner race that allows MiTo fans to literally race through their everyday online world. How? Via the banners.
Voor/over product of dienst
Alfa Romeo MiTo is the first of a new generation of Alfa Romeo cars.
Doelgroep(en)
Young males


Case omschrijving: Game

Projectbeschrijving
The Alfa Romeo MiTo is the first generation of Alfa Romeo cars created for a new generation of young people. Question: how can we activate this target group knowing that this group spends a lot of their time in one particular place; the online world? Answer: a banner campaign. But not as you know it. Alfa Romeo introduced: MiTomaniacs. The very first online banner race that allows MiTo fans to literally race through their everyday online world. How? Via the banners.
Voor/over product of dienst
Alfa Romeo MiTo is the first of a new generation of Alfa Romeo cars.
Doelgroep(en)
Young males


Case omschrijving: Crossmedia

Projectbeschrijving
The Alfa Romeo MiTo is the first generation of Alfa Romeo cars created for a new generation of young people. Question: how can we activate this target group knowing that this group spends a lot of their time in one particular place; the online world? Answer: a banner campaign. But not as you know it. Alfa Romeo introduced: MiTomaniacs. The very first online banner race that allows MiTo fans to literally race through their everyday online world. How? Via the banners.
Voor/over product of dienst
Alfa Romeo MiTo is the first of a new generation of Alfa Romeo cars.
Doelgroep(en)
Young males