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Opdrachtgever, bureau/school en categorie

Titel:
The blow job
Bureau:
Duval Guillaume Antwerp/Modem
Datum eerste publicatie:
28/03/2010
Categorie:
Online Campagne

Credits

Art Direction / Design:
Ad Van Ongeval / Jeroen Govaert
Copy / Redactie:
Dieter De Ridder
Technische realisatie:
stijn Janssens
Account:
Dimitri Mundorff
Verantwoordelijk bij klant:
Wouter Devla


Afbeeldingen

Video



Case omschrijving: Online Campagne

Projectbeschrijving
In 2010 Ché Men's Magazine is celebrating its 10th anniversary. And because a magazine is nothing without its readers, Ché wanted to make sure they were involved in the festivities. Other magazines might blow out some candles. But in the world of Ché Men's Magazine we allow men to blow something more interesting…skirts! We created a minisite where you could lift up the skirt of a sexy model by simply blowing towards your screen. To everybody’s surprise, a picture is secretely taken during ‘the blow job’. If you share this picture on Facebook or Twitter you get the chance to win Ché free for a year.
Voor/over product of dienst
Ché Men's Magazine is Belgium’s favourite men’s magazine. For years they’ve been running one of the country’s most famous and awarded campaign: “Let us keep on dreaming of a better world”.
Doelgroep(en)
Men