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Opdrachtgever, bureau/school en categorie

Titel:
Axa brings print ad to life
Opdrachtgever:
Axa Bank&Verzekeringen
Bureau:
Duval Guillaume Antwerp/Modem
Datum eerste publicatie:
28/09/2010
url:
http://www.axa.be
Categorie:
Mobile
Crossmedia
Media-Inzet

Credits

Concept:
Geoffrey Hantson / Lansen Walraet
Art Direction / Design:
Kristoff De Prins
Technische realisatie:
Stijn Janssens
Account:
Dimitri Mundorff
Verantwoordelijk bij klant:
Mieke Debeerst


Afbeeldingen

Video



Case omschrijving: Mobile

Projectbeschrijving
Axa is the first insurance company in Belgium to launch an iPhone application.Their application helps and guides you when you have a car accident. Such an innovative product, deserved an equally innovative launch. So we created Belgium's first 'i-ad'. The ad shows a somewhat surreal accident and invites people to place their iPhone on the ad to discover what exactly happened. What follows, is a print ad that comes to life through your iPhone.
Voor/over product of dienst
Axa is a bank and insurance company that strongly believes in innovation.
Doelgroep(en)
1. Everyone with an iphone.
2. Every client and prospect, to improve innovative image of Axa bank&insurance in Belgium


Case omschrijving: Crossmedia

Projectbeschrijving
Axa is the first insurance company in Belgium to launch an iPhone application.Their application helps and guides you when you have a car accident. Such an innovative product, deserved an equally innovative launch. So we created Belgium's first 'i-ad'. The ad shows a somewhat surreal accident and invites people to place their iPhone on the ad to discover what exactly happened. What follows, is a print ad that comes to life through your iPhone.
Voor/over product of dienst
Axa is a bank and insurance company that strongly believes in innovation.
Doelgroep(en)
1. Everyone with an iphone.
2. Every client and prospect, to improve innovative image of Axa bank&insurance in Belgium


Case omschrijving: Media-Inzet

Projectbeschrijving
Axa is the first insurance company in Belgium to launch an iPhone application.Their application helps and guides you when you have a car accident. Such an innovative product, deserved an equally innovative launch. So we created Belgium's first 'i-ad'. The ad shows a somewhat surreal accident and invites people to place their iPhone on the ad to discover what exactly happened. What follows, is a print ad that comes to life through your iPhone.
Voor/over product of dienst
Axa is a bank and insurance company that strongly believes in innovation.
Doelgroep(en)
1. Everyone with an iphone.
2. Every client and prospect, to improve innovative image of Axa bank&insurance in Belgium