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Opdrachtgever, bureau/school en categorie

Titel:
AXA makes tv ad you can step into.
Opdrachtgever:
Axa bank&verzekeringen
Bureau:
Duval Guillaume Antwerp/Modem
Datum eerste publicatie:
28/02/2011
url:
http://www.axa.be
Categorie:
Mobile
Interactieve TV & Online Video
Media-Inzet

Credits

Concept:
Geoffrey Hantson / Lansen Walraet
Art Direction / Design:
Kristoff De Prins
Copy / Redactie:
Philippe Blonde
Interaction Design:
Jesse Van den Broeck
Technische realisatie:
Stijn Janssens / Steven Pauwels
Account:
Dimitri Mundorff / Bart Verschueren
Verantwoordelijk bij klant:
Mieke De beerst


Afbeeldingen

Video



Case omschrijving: Mobile

Projectbeschrijving
Axa was the first insurer in Belgium to launch an iPhone app for car insurance, and now they’ve also created one for your home insurance. An innovative idea deserves an equally innovative way to launch it, so we created an  “i-mmercial”. The i-mmercial is a commercial that shows a house. There’s no door, just a QR code.Suddenly, there’s a huge crash. The spot invites you to scan the code with your iphone, find out what happens and discover the new application. Using your iPhone, you unlock the house and step into the commercial.
Voor/over product of dienst
Axa is a bank&insurance company who strongly believes in innovation
Doelgroep(en)
Everybody with an iphone
 
Every client and prospect


Case omschrijving: Interactieve TV & Online Video

Projectbeschrijving
Axa was the first insurer in Belgium to launch an iPhone app for car insurance, and now they’ve also created one for your home insurance. An innovative idea deserves an equally innovative way to launch it, so we created an  “i-mmercial”. The i-mmercial is a commercial that shows a house. There’s no door, just a QR code.Suddenly, there’s a huge crash. The spot invites you to scan the code with your iphone, find out what happens and discover the new application. Using your iPhone, you unlock the house and step into the commercial.
Voor/over product of dienst
Axa is a bank&insurance company who strongly believes in innovation
Doelgroep(en)
Everybody with an iphone
 
Every client and prospect


Case omschrijving: Media-Inzet

Projectbeschrijving
Axa was the first insurer in Belgium to launch an iPhone app for car insurance, and now they’ve also created one for your home insurance. An innovative idea deserves an equally innovative way to launch it, so we created an  “i-mmercial”. The i-mmercial is a commercial that shows a house. There’s no door, just a QR code.Suddenly, there’s a huge crash. The spot invites you to scan the code with your iphone, find out what happens and discover the new application. Using your iPhone, you unlock the house and step into the commercial.
Voor/over product of dienst
Axa is a bank&insurance company who strongly believes in innovation
Doelgroep(en)
Everybody with an iphone
 
Every client and prospect