Inzendingen SpinAwards

Deel op:


Terug naar het overzicht Print

Opdrachtgever, bureau/school en categorie

Titel:
Orangina Bulby
Opdrachtgever:
Orangina Schweppes International
Bureau:
Fortress Social Branding
Datum eerste publicatie:
03/01/2012
url:
http://www.facebook.com/OranginaInternational
Categorie:
Social Media

Credits

Concept:
Uri Roos
Art Direction / Design:
Tim Lute
Copy / Redactie:
Marijn Zandstra
Technische realisatie:
Ted Vrakking
Account:
Yigal Roos (account) en Lenneke Briët (project management)
Overigen:
Gal Aner (geluid)


Afbeeldingen

Video



Case omschrijving: Social Media

Projectbeschrijving
Orangina asked us to create an international social media strategy to increase awareness and engagement with both existing fans and new audiences. We wanted to come up with an approach that could be implemented around the globe while capturing the uniqueness of the brand. So, our creative team developed a unique online positioning with brand storytelling as a fundamental ingredient. We came up with a brand spokesperson named ‘Bulby’ as an expression of Orangina’s core brand values such as joie-de-vivre and originality while staying true to the iconic Orangina bottle shape.

The strategy was launched through an interactive international campaign, emphasizing the rich and sometimes eclectic history of the brand.
Voor/over product of dienst
In 1935, Orangina was born. Since then, the brand’s bottle has become a world famous icon. The powerful brand name, fruity logo and iconic bottle makes Orangina easily recognizable around the world. Today, 500 million consumers enjoy Orangina in more than 60 countries in all 5 continents.
Doelgroep(en)
The target audience consists of men and women in the age of 18-35 who are trendy, modern and open minded.