We (KLM Royal Dutch Airlines) were curious to learn how we could use social media to add value to our customers’ trip. We wondered how we could bring our brand promise “journeys of inspiration” to life in a way that people actually got inspired by KLM … and would talk about it to their friends.Voor/over product of dienst
We worked closely together with our customers to find out what would help them to make their journey even more inspiring. It made us understand that our customers don’t talk about campaigns, they talk about the things that actually help them, that solve a problem, that empower them.
That’s why we launched Meet & Seat, a simple tool that helps you see other people on your flight, based on their Facebook and/or LinkedIn profile, and let’s you choose a seat next to them or -for example- have a coffee at the airport. We didn’t create a campaign to make travel look more interesting, we actually made traveling more interesting.
Opdrachtgever, bureau/school en categorieTitel:
KLM Meet & SeatOpdrachtgever:
KLM Royal Dutch AirlinesBureau:
-Datum eerste publicatie:
KLM Royal Dutch AirlinesTechnische realisatie:
Chris van Erp, Jan van HeldenAccount:
Chris van Erp, Jan van HeldenVerantwoordelijk bij klant:
Chris van Erp, Jan van HeldenOverigen:
Martijn van der Zee, Marjan Rintel