When did you last want something so much that you were electrified with joy?Voor/over product of dienst
In Diesel’s global online campaign ‘The Magic of Christmas’, a group of customers were hypnotised to relive how Christmas Day mornings used to be. In a short film trilogy, 'Anticipation' was followed by 'Joy', which in turn led onto 'Goodwill' - envy and selfishness.
The action was totally focussed on the Diesel Christmas gift collection. To ensure that as many people as possible were aware of the gifts we created a full month's worth of campaign content including a CCTV teaser, a making of film, 'Behind the Dreams', as well as daily supporting social content.
With Christmas becoming a time of increasingly obscene over-commercialization and brand brainwashing, it was our duty to remind people of the true joy of the holidays again - through a little mind control of our own. Oh, the irony.
Opdrachtgever, bureau/school en categorieTitel:
Diesel The Magic of ChristmasOpdrachtgever:
SuperHeroes AmsterdamDatum eerste publicatie:
Gareth Broadbent, Felipe Camera, Rogier VijverbergArt Direction / Design:
Silje Lian, Nando PawirodikromoCopy / Redactie:
Gareth BroadbentInteraction Design:
Silje Lian, Nando PawirodikromoTechnische realisatie:
Django Weisz BlanchettaVerantwoordelijk bij klant:
Kimm Kroll, Clara MorbioliOverigen:
Fred Huergo - Motion Graphics Lead, The General Assembly - film director, Skinflicks