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Opdrachtgever, bureau/school en categorie

Titel:
Diesel The Magic of Christmas
Opdrachtgever:
Diesel
Bureau:
SuperHeroes Amsterdam
Datum eerste publicatie:
28/11/2012
url:
http://the-awards.nl/magicofchristmas/
Categorie:
Online Campagne

Credits

Concept:
Gareth Broadbent, Felipe Camera, Rogier Vijverberg
Art Direction / Design:
Silje Lian, Nando Pawirodikromo
Copy / Redactie:
Gareth Broadbent
Interaction Design:
Silje Lian, Nando Pawirodikromo
Technische realisatie:
Chris Noble-Partridge
Account:
Django Weisz Blanchetta
Verantwoordelijk bij klant:
Kimm Kroll, Clara Morbioli
Overigen:
Fred Huergo - Motion Graphics Lead, The General Assembly - film director, Skinflicks


Afbeeldingen

Video



Case omschrijving: Online Campagne

Projectbeschrijving
When did you last want something so much that you were electrified with joy?

In Diesel’s global online campaign ‘The Magic of Christmas’, a group of customers were hypnotised to relive how Christmas Day mornings used to be. In a short film trilogy, 'Anticipation' was followed by 'Joy', which in turn led onto 'Goodwill' - envy and selfishness.

The action was totally focussed on the Diesel Christmas gift collection. To ensure that as many people as possible were aware of the gifts we created a full month's worth of campaign content including a CCTV teaser, a making of film, 'Behind the Dreams', as well as daily supporting social content.

With Christmas becoming a time of increasingly obscene over-commercialization and brand brainwashing, it was our duty to remind people of the true joy of the holidays again - through a little mind control of our own. Oh, the irony.
Voor/over product of dienst
The Diesel Christmas Gift selection 2012 is a selection of around 25 Diesel gifts, available in any Diesel store around the world and on Diesel.com as well.
Doelgroep(en)
Men and women, 25-35 years old.