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Titel:
Honda Taking Facebook to the Streets
Opdrachtgever:
Honda Nederland
Bureau:
Starcom
Datum eerste publicatie:
01/01/2012
url:
http://www.youtube.com/watch?v=Hl72ipZ5pMg
Categorie:
Media-Inzet
Content

Credits

Concept:
LiquidThread
Copy / Redactie:
LiquidThread
Account:
LiquidThread
Verantwoordelijk bij klant:
Wouter Rijnaerts
Overigen:
LiquidThread is de content & activatie divisie en 100% onderdeel van Starcom


Afbeeldingen

Video



Case omschrijving: Media-Inzet

Projectbeschrijving
The huge base of Dutch Honda fans had no place to go in social media. It was time to activate Honda’s Dutch Facebook presence, join and fuel the conversation around the brand.

But having a Facebook page for your brand is one thing, but building a passionate nation-wide core fan-base is something else entirely… This is what we did for Honda in The Netherlands.

Our challenge was to build a fan base of at least 5,000 people to ‘Like’ us.

We decided to 'Take Facebook to the streets' and combined one of the oldest and most tradional (Stickers) media with one of the newest (Facebook) and developed an activation using magnetic stickers of Facebook’s ‘LIKE' logo.
Voor/over product of dienst
Honda Cars Facebook launch
Doelgroep(en)
Who are most likely to LIKE Honda on Facebook? Right, Honda owners!
We knew Honda drivers in The Netherlands loved their cars and becoming a fan of HondaNL on Facebook would enable them to publically show their support for the brand. It also meant becoming part of a community that they actively chose to be a part of, giving them the opportunity to have a dialogue with the brand, feel more connected to it, and share their experiences with friends and other fans.

We needed to bring these benefits to life in a simple, immediate and engaging way. Using traditional advertising like DM though or other paid media wasn’t right. We had to engage Honda owners on the road, give them a real sense of pride in the brand, and a reason to join us. We also wanted the rest of the market to see what we were doing and wonder why it wasn’t the same with other brands...


Case omschrijving: Content

Projectbeschrijving
The huge base of Dutch Honda fans had no place to go in social media. It was time to activate Honda’s Dutch Facebook presence, join and fuel the conversation around the brand.

But having a Facebook page for your brand is one thing, but building a passionate nation-wide core fan-base is something else entirely… This is what we did for Honda in The Netherlands.

Our challenge was to build a fan base of at least 5,000 people to ‘Like’ us.

We decided to 'Take Facebook to the streets' and combined one of the oldest and most tradional (Stickers) media with one of the newest (Facebook) and developed an activation using magnetic stickers of Facebook’s ‘LIKE' logo.
Voor/over product of dienst
Honda Cars Facebook launch
Doelgroep(en)
Who are most likely to LIKE Honda on Facebook? Right, Honda owners!
We knew Honda drivers in The Netherlands loved their cars and becoming a fan of HondaNL on Facebook would enable them to publically show their support for the brand. It also meant becoming part of a community that they actively chose to be a part of, giving them the opportunity to have a dialogue with the brand, feel more connected to it, and share their experiences with friends and other fans.

We needed to bring these benefits to life in a simple, immediate and engaging way. Using traditional advertising like DM though or other paid media wasn’t right. We had to engage Honda owners on the road, give them a real sense of pride in the brand, and a reason to join us. We also wanted the rest of the market to see what we were doing and wonder why it wasn’t the same with other brands...