The huge base of Dutch Honda fans had no place to go in social media. It was time to activate Honda’s Dutch Facebook presence, join and fuel the conversation around the brand.Voor/over product of dienst
But having a Facebook page for your brand is one thing, but building a passionate nation-wide core fan-base is something else entirely… This is what we did for Honda in The Netherlands.
Our challenge was to build a fan base of at least 5,000 people to ‘Like’ us.
We decided to 'Take Facebook to the streets' and combined one of the oldest and most tradional (Stickers) media with one of the newest (Facebook) and developed an activation using magnetic stickers of Facebook’s ‘LIKE' logo.
Opdrachtgever, bureau/school en categorieTitel:
Honda Taking Facebook to the StreetsOpdrachtgever:
StarcomDatum eerste publicatie:
LiquidThreadCopy / Redactie:
LiquidThreadVerantwoordelijk bij klant:
LiquidThread is de content & activatie divisie en 100% onderdeel van Starcom