Imagine creating a piece of art so big it could be seen from space. Well, that’s what we did to launch Samsung’s new Galaxy Note in The Netherlands.Voor/over product of dienst
Working with Spanish street artist Notasso, renowned for creating unique original portrait art from Facebook photos using a Galaxy Note and activated in previous campaigns, we created an event for all Samsung fans. Scaling it into a massive PR and social experience as a piece of art involving one of The Netherlands’ greatest heroes – all featuring the product and features.
We put together a larger-than-life tribute to Dutch Astronaut hero Andre Kuipers, working in the International Space Station 350km above the earth.
SamsungNL’s fan base grew by 150% to just under 180,000, making it the 4th most-liked brand on Facebook in The Netherlands, and to thank all the fans that contributed we created a Facebook app enabling them to track where their portrait appeared in the mega work.
Opdrachtgever, bureau/school en categorieTitel:
Samsung NOTE - Art from spaceOpdrachtgever:
StarcomDatum eerste publicatie:
Cheil, KONG/N=5Copy / Redactie:
Cheil & KONG/N=5Technische realisatie:
Starcom & Cheil & KONG/N=5Verantwoordelijk bij klant: