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Opdrachtgever, bureau/school en categorie

Titel:
Dropped
Opdrachtgever:
Heineken
Bureau:
Wieden+Kennedy Amsterdam
Datum eerste publicatie:
03/06/2013
url:
http://www.youtube.com/heinekenDropped
Categorie:
Online Campagne

Credits

Concept:
Mark Bernath & Eric Quennoy, Thierry Albert & Faustin Claverie
Art Direction / Design:
Philip Brink
Copy / Redactie:
Hugo van Woerden
Interaction Design:
N/A
Technische realisatie:
Wefilm
Account:
Group Account Director: Jordi Pont, Account Director: Clare Pickens, Account Manager: Luis Ortiz, Elianne Vermeulen, Project Manager: Jackie Barbour
Verantwoordelijk bij klant:
Sandrine Huijgen, Paul Smailes, Sarah Nisenbaum, Nourdin Rejeb
Overigen:
Head of Broadcast Production: Erik Verheijen, Broadcast Producer: Niko Koot, Planner: Nick Docherty, Communications Planner: Richard Oldfield, Business Affairs: Justine Young


Afbeeldingen

Video



Case omschrijving: Online Campagne

Projectbeschrijving
Are legends born, or made? To find out Heineken undertook its most daring experiment yet. It tested what men are truly made of when taken out of their daily lives and dropped into the great unknown. Welcome to ‘Dropped’, a campaign that took 6 different men from across the world and dropped them in remote global locations with nothing but the most basic of supplies and directions. The result - a series of episodic adventures following our intrepid explorers on their legendary travel experience.
Voor/over product of dienst
Heineken® is a progressive and innovative leader. From its origins as a 19th-century local beer, brewed in Amsterdam, it is now a global icon. Sold in more than 190 countries, Heineken® is the world’s most international premium beer brand.
Doelgroep(en)
Men, 24 – 35 years old, living in the world’s major metropolitan centers, beer drinkers.