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Opdrachtgever, bureau/school en categorie

Titel:
Steady Feathers: LG G2 - The most extreme camera ever
Opdrachtgever:
LG Electronics
Bureau:
SuperHeroes Amsterdam
Datum eerste publicatie:
27/09/2013
url:
http://the-awards.nl/steadyfeathers/
Categorie:
Online Campagne

Credits

Concept:
Rogier Vijverberg, Thijs Biersteker, Dylan Son
Art Direction / Design:
Art Direction and Design: Silje Lian
Copy / Redactie:
Copy and content: Gareth Broadbent
Interaction Design:
-
Technische realisatie:
Justin Baker @ The Bakery, Fred Huergo
Account:
Severien Jansen, Hattie Kim, Serena Choi @Krema Worldwide
Verantwoordelijk bij klant:
Cathy Choi, John Kwon
Overigen:
Creative strategist: Felipe Camara. Production company: Czar.nl. Director: Willem Gerritsen. DOP: Gabor Deak. Producer: Hein Scheffer, Anne de Ritter. Music production: Massive Music. Audio post production: Jons @ Amp. Amsterdam.


Afbeeldingen

Video



Case omschrijving: Online Campagne

Projectbeschrijving
Optical Image Stabilization is a main feature of LG’s G2 smartphone. We wanted to explain technical jargon in a fun way, away from traditional phone advertising.

We created an online film around cameraman Dave and his chicken Lizzy. Dave - looking for the best steady shot - stumbled upon a chicken's vestibulo-ocular reflex. He takes the chicken powered steadycam to the extreme.

With almost 6m views on Youtube, and a large online following, Lizzy has become the G2’s main mascot.
Voor/over product of dienst
Brand : LG Electronics
Product : LG G2 Smartphone
Doelgroep(en)
Tech savvy, digital natives.