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Opdrachtgever, bureau/school en categorie

Titel:
#ShareTheSofa
Opdrachtgever:
Heineken
Bureau:
DDB & Tribal Amsterdam
Datum eerste publicatie:
18/09/2013
url:
http://x
Categorie:
Online Campagne
Social Media
Content
Media-Inzet

Credits

Concept:
Stephen Joss, Henry Scott
Art Direction / Design:
Stephen Joss, Joris Blomjous, Nikaj Gouwerok, Bo Mouridsen
Copy / Redactie:
Henry Scott, Roger Hoard
Interaction Design:
x
Technische realisatie:
Philip de Iongh (Director), Willem van der Eerden (DOP)
Account:
Tim Snyder, Renate Ebbenhorst
Verantwoordelijk bij klant:
Lennart Boorsma
Overigen:
Niels Bellaar (Strategy Planner), Wybe Sallows (Content & Community Planner), Edelman, Starcom


Afbeeldingen

Video



Case omschrijving: Online Campagne

Projectbeschrijving
This Champions League season, Heineken is letting fans watch matches with some of the biggest names in football, right in their living room – with #sharethesofa: a real time second screen campaign that lets fans chat with, and get unique insights from their football idols. During each match, everything the players think about the game, and fans ask them is captured by a social media team and published to Twitter. This content helps put Heineken at the heart of the conversation during matches.
Voor/over product of dienst
In over 100 countries, Heineken is the leading premium imported beer. Its top markets (outside of the Netherlands) are Brazil, USA, Vietnam, Germany.
Doelgroep(en)
20-30 year old ‘men of the world’: urban males across the world who are becoming more affluent, and see global brands like Heineken as a way of signalling they are a step ahead of those who just drink local beer in the corner pub. They are football fans, but not necessarily loyal to any one club. 70% of them watch the games alone, using their mobile phones and tablets to chat with mates and get extra info on the matches in real time.


Case omschrijving: Social Media

Projectbeschrijving
This Champions League season, Heineken is letting fans watch matches with some of the biggest names in football, right in their living room – with #sharethesofa: a real time second screen campaign that lets fans chat with, and get unique insights from their football idols. During each match, everything the players think about the game, and fans ask them is captured by a social media team and published to Twitter. This content helps put Heineken at the heart of the conversation during matches.
Voor/over product of dienst
In over 100 countries, Heineken is the leading premium imported beer. Its top markets (outside of the Netherlands) are Brazil, USA, Vietnam, Germany.
Doelgroep(en)
20-30 year old ‘men of the world’: urban males across the world who are becoming more affluent, and see global brands like Heineken as a way of signalling they are a step ahead of those who just drink local beer in the corner pub. They are football fans, but not necessarily loyal to any one club. 70% of them watch the games alone, using their mobile phones and tablets to chat with mates and get extra info on the matches in real time.


Case omschrijving: Content

Projectbeschrijving
This Champions League season, Heineken is letting fans watch matches with some of the biggest names in football, right in their living room – with #sharethesofa: a real time second screen campaign that lets fans chat with, and get unique insights from their football idols. During each match, everything the players think about the game, and fans ask them is captured by a social media team and published to Twitter. This content helps put Heineken at the heart of the conversation during matches.
Voor/over product of dienst
In over 100 countries, Heineken is the leading premium imported beer. Its top markets (outside of the Netherlands) are Brazil, USA, Vietnam, Germany.
Doelgroep(en)
20-30 year old ‘men of the world’: urban males across the world who are becoming more affluent, and see global brands like Heineken as a way of signalling they are a step ahead of those who just drink local beer in the corner pub. They are football fans, but not necessarily loyal to any one club. 70% of them watch the games alone, using their mobile phones and tablets to chat with mates and get extra info on the matches in real time.


Case omschrijving: Media-Inzet

Projectbeschrijving
This Champions League season, Heineken is letting fans watch matches with some of the biggest names in football, right in their living room – with #sharethesofa: a real time second screen campaign that lets fans chat with, and get unique insights from their football idols. During each match, everything the players think about the game, and fans ask them is captured by a social media team and published to Twitter. This content helps put Heineken at the heart of the conversation during matches.
Voor/over product of dienst
In over 100 countries, Heineken is the leading premium imported beer. Its top markets (outside of the Netherlands) are Brazil, USA, Vietnam, Germany.
Doelgroep(en)
20-30 year old ‘men of the world’: urban males across the world who are becoming more affluent, and see global brands like Heineken as a way of signalling they are a step ahead of those who just drink local beer in the corner pub. They are football fans, but not necessarily loyal to any one club. 70% of them watch the games alone, using their mobile phones and tablets to chat with mates and get extra info on the matches in real time.