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Opdrachtgever, bureau/school en categorie

Titel:
Heineken Opens Your Social World
Opdrachtgever:
Heineken
Bureau:
DDB & Tribal Amsterdam
Datum eerste publicatie:
30/09/2013
url:
http://x
Categorie:
Social Media
Content
Media-Inzet

Credits

Concept:
Chris Pugmire, Henry Scott, Stephen Joss
Art Direction / Design:
Stephen Joss
Copy / Redactie:
Henry Scott
Interaction Design:
x
Technische realisatie:
KIEM media, Mrs Utrecht, Universal, Pitch & sync
Account:
Sandra Krstic, Mayke van de Rijt
Verantwoordelijk bij klant:
Paul Smailes Dario Gargiulo
Overigen:
Alistair Beattie (strategie); Anneli Rispens (content&community)


Afbeeldingen

Video



Case omschrijving: Social Media

Projectbeschrijving
A content and storytelling platform designed to work in every culture, country and social network in the world.

Truly Global, AND, Truly Local

Heineken is present at events and people the social media hemisphere loves to hear about. But until now, Heineken’s offices in those countries haven’t been able to tell those stories. So in 2013, we created and populated a system of branded formats, so every office can share the best of what’s happening around them - in their own market and the world.
Voor/over product of dienst
Heineken is the world’s leading premium imported beer. Over the years, the company’s entrepreneurial zeal has taken it to every country on earth. Today it has offices in 98 countries, each one following its own marketing objectives while also contributing to wider global campaigns. Operations vary in size and marketing budget – as do the social media platforms in each country. The decision was therefore taken at a global level to focus on great content, rather than chasing each media platform.
Doelgroep(en)
Heineken is targeting the next generation of beer drinkers. Highly connected, fashion conscious 20-30 year old ‘men of the world’: urban males across the world who are becoming more affluent, and see global superbrands like Heineken as a way of signalling they are a step ahead of those who just drink local beer in the corner pub.

There isn’t just one “man of the world” he is different in every country.


Case omschrijving: Content

Projectbeschrijving
A content and storytelling platform designed to work in every culture, country and social network in the world.

Truly Global, AND, Truly Local

Heineken is present at events and people the social media hemisphere loves to hear about. But until now, Heineken’s offices in those countries haven’t been able to tell those stories. So in 2013, we created and populated a system of branded formats, so every office can share the best of what’s happening around them - in their own market and the world.
Voor/over product of dienst
Heineken is the world’s leading premium imported beer. Over the years, the company’s entrepreneurial zeal has taken it to every country on earth. Today it has offices in 98 countries, each one following its own marketing objectives while also contributing to wider global campaigns. Operations vary in size and marketing budget – as do the social media platforms in each country. The decision was therefore taken at a global level to focus on great content, rather than chasing each media platform.
Doelgroep(en)
Heineken is targeting the next generation of beer drinkers. Highly connected, fashion conscious 20-30 year old ‘men of the world’: urban males across the world who are becoming more affluent, and see global superbrands like Heineken as a way of signalling they are a step ahead of those who just drink local beer in the corner pub.

There isn’t just one “man of the world” he is different in every country.


Case omschrijving: Media-Inzet

Projectbeschrijving
A content and storytelling platform designed to work in every culture, country and social network in the world.

Truly Global, AND, Truly Local

Heineken is present at events and people the social media hemisphere loves to hear about. But until now, Heineken’s offices in those countries haven’t been able to tell those stories. So in 2013, we created and populated a system of branded formats, so every office can share the best of what’s happening around them - in their own market and the world.
Voor/over product of dienst
Heineken is the world’s leading premium imported beer. Over the years, the company’s entrepreneurial zeal has taken it to every country on earth. Today it has offices in 98 countries, each one following its own marketing objectives while also contributing to wider global campaigns. Operations vary in size and marketing budget – as do the social media platforms in each country. The decision was therefore taken at a global level to focus on great content, rather than chasing each media platform.
Doelgroep(en)
Heineken is targeting the next generation of beer drinkers. Highly connected, fashion conscious 20-30 year old ‘men of the world’: urban males across the world who are becoming more affluent, and see global superbrands like Heineken as a way of signalling they are a step ahead of those who just drink local beer in the corner pub.

There isn’t just one “man of the world” he is different in every country.