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Opdrachtgever, bureau/school en categorie

Titel:
Upinion
Opdrachtgever:
Upinion
Bureau:
Mariekeland
Datum eerste publicatie:
22/08/2013
url:
http://upinion.com/us/
Categorie:
Mobile
Innovation

Credits

Concept:
Gerben Kuipers & Mo Ouass
Art Direction / Design:
Marieke Kuijl
Copy / Redactie:
Mo Ouass
Interaction Design:
Gerben Kuipers & Marieke Kuijl
Technische realisatie:
Gerben Kuipers
Account:
Debra Buxton & Kim Brennan
Verantwoordelijk bij klant:
Mo Ouass
Overigen:
Ruben Kos (video animatie)


Afbeeldingen

Video



Case omschrijving: Mobile

Projectbeschrijving
Start Up Idea:
Make market research real time & mobile.
Today information needs to be instant and practical.
Market research is time consuming, expensive and complicated
.

We are in an exciting place where peoples OPINIONS matter. It's the secret sauce that drives companies that care about people's opinions. Without hearing from people, your company cannot compete.

We give the MOBILE solution.
Voor/over product of dienst
Simple Mobile app for real time market insight.
Businesses get instant answers and are mobile.
Audience gets paid and rewarded for giving answers.

It makes it easy, cost effective to get real time insight from any market (internal e.g. staff; or external e.g. customers) for any kind of business (service industries, retailers)
It makes it easy for people to give their opinion on things they’re either very interested in e.g. soccer; or things they know they should care more about.
Doelgroep(en)
Primary:
1. Opinionators: those who want to join a global community that is guiding business/etc. (we call them Upinionators)
2. Question Makers: businesses, etc. who will subscribe to the service to ask an audience questions
Secondary:
Resellers/Alliances: those companies e.g. research companies and/or panel companies who will resell, consult our product, or add value to customers who are wanting to engage with existing and new audiences.


Case omschrijving: Innovation

Projectbeschrijving
Start Up Idea:
Make market research real time & mobile.
Today information needs to be instant and practical.
Market research is time consuming, expensive and complicated
.

We are in an exciting place where peoples OPINIONS matter. It's the secret sauce that drives companies that care about people's opinions. Without hearing from people, your company cannot compete.

We give the MOBILE solution.
Voor/over product of dienst
Simple Mobile app for real time market insight.
Businesses get instant answers and are mobile.
Audience gets paid and rewarded for giving answers.

It makes it easy, cost effective to get real time insight from any market (internal e.g. staff; or external e.g. customers) for any kind of business (service industries, retailers)
It makes it easy for people to give their opinion on things they’re either very interested in e.g. soccer; or things they know they should care more about.
Doelgroep(en)
Primary:
1. Opinionators: those who want to join a global community that is guiding business/etc. (we call them Upinionators)
2. Question Makers: businesses, etc. who will subscribe to the service to ask an audience questions
Secondary:
Resellers/Alliances: those companies e.g. research companies and/or panel companies who will resell, consult our product, or add value to customers who are wanting to engage with existing and new audiences.