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Opdrachtgever, bureau/school en categorie

Titel:
Life Size Messi
Opdrachtgever:
Electronic Arts
Bureau:
Wieden+Kennedy Amsterdam
Datum eerste publicatie:
14/11/2013
url:
http://ourdamwork.com/lsm/tech/
Categorie:
Design

Credits

Concept:
Mark Bernath & Eric Quennoy, Mike Farr & Pierre Janneau, Edu Pou
Art Direction / Design:
Ignasi Tudela Calafell
Copy / Redactie:
David Smith
Interaction Design:
Andrew Allen, Arnaud Ronquillo
Technische realisatie:
Resn, Assembly
Account:
Group Account Director: Kirk Johnsen, Account Director: Nick Campion, Account Manager: Kerstin Hagg, Project Manager: Janna Harrington
Verantwoordelijk bij klant:
Todd Sitrin, Jamie McKinlay, Oliver Hughes, Matt McKie, Dana Marineau, Mark Evans, Dustin Shekell
Overigen:
Planner: Ben Armistead, Business Affairs: Justine Young


Afbeeldingen

Video



Case omschrijving: Design

Projectbeschrijving
Lionel Messi is the world’s first living avatar. Bringing to life a player from the most realistic football game ever, EA SPORTS™ FIFA 14 on the new Xbox One and PlayStation 4, LIFESIZEMESSI.COM is an internet phenomenon that gives fans of FIFA the opportunity to intimately interact with one of the world’s greatest footballers. Avatar LEO is aware of and responds to users. He knows you’re there. He looks at you, he follows your movements, he responds to your touch. Just like a real man.
Voor/over product of dienst
FIFA 14 comes alive with players who think, move and behave like real athletes and a dynamic world that ebbs and flows with all the depth and drama of a real footballing universe. The new game engine delivers stunning accuracy, realism and experiences that put the gamer in the middle of a football world that feels alive.
Doelgroep(en)
Early adopting gamers in Europe and North America, aged 15-24 years that love gaming but may or may not love football. After eagerly following the next gen headlines, they were first in line for the new console or had it top of their Xmas list. These consoles aren't cheap ($400+), so these consumers didn't have money to buy multiple games. We needed them to choose FIFA.