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Opdrachtgever, bureau/school en categorie

Titel:
Heineken UEFA Champions League Pinball Game
Opdrachtgever:
Heineken
Bureau:
DDB & Tribal Amsterdam
Datum eerste publicatie:
01/06/2013
url:
http://www.heineken.com/jm/ucl/landing/the-game.aspx
Categorie:
Game

Credits

Concept:
Olaf van der Geld
Art Direction / Design:
Olaf van der Geld, Keith Kornson, Bo Mouridsen
Copy / Redactie:
Henry Scott
Interaction Design:
MediaMonks, Little Chicken
Technische realisatie:
Little Chicken, Microsoft
Account:
Seb Sokol, Ashley Vinson, Tim Snyder
Verantwoordelijk bij klant:
Lennart Boorsma
Overigen:
Jan Willem Heining (User Experience Design), W+K Amsterdam (Commercial)


Afbeeldingen

Video



Case omschrijving: Game

Projectbeschrijving
During the 2013 UEFA Champions League season, Heineken created a through the line campaign, Road to the Final, that aimed to associate Heineken as the official beer of the Champions League. We created the digital experience by linking together the television commercial to a fun, interactive and shareable experience that could be enjoyed by Heineken drinkers around the world.
Voor/over product of dienst
The pinball game was inspired by a scene from the Road to the Final television commercial. A user first needed to view the televisions commercial online. Immediately after viewing, the user was seamlessly prompted to begin the pinball game. Built in flash, the game was available for consumers to play on Heineken.com, the Heineken Facebook Page and within individual seeding widgets.
Doelgroep(en)
Men of the world who are of legal drinking age - to 35 years old.