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Opdrachtgever, bureau/school en categorie

Titel:
The Ultimate Lumix G Experience
Opdrachtgever:
Panasonic
Bureau:
Isobar
Datum eerste publicatie:
24/02/2014
url:
https://lumixexperience.eu.panasonic.com/
Categorie:
Website
Design

Credits

Concept:
Dickon Langdon
Art Direction / Design:
Dickon Langdon, Benjamin Tuffy
Copy / Redactie:
Martijn de Vreeze
Interaction Design:
Benjamin Tuffy
Technische realisatie:
Nice Guys
Account:
Sandor Wouters, Joost Kroese
Verantwoordelijk bij klant:
Willy Fitters, Bram Adams
Overigen:
Saloua el Boussaidi (Strateeg), Nyma van Gastel (Advertising Specialist), Hiroshi Coen de Bruijn (Community Manager)


Afbeeldingen

Video



Case omschrijving: Website

Projectbeschrijving
Panasonic’s range of Lumix G cameras revolutionised the way we experience photography. We were asked to show exactly how much this range could do. To do this we went hunting for 2 very different types of photographers: snap-happy smart phone users and semi-professional camera enthusiasts. The most creative would become the new Lumix G ambassador.
Voor/over product of dienst
The GM-1 is small enough to fit in your pocket, but delivers incredible performance. The compact and technologically advanced LUMIX GM1 is the first high-performance camera that will easily fit inside your pocket.

The G6 is LUMIX G Micro System Digital Camera - Digital Single Lens Mirrorless Camera Featuring High Picture Quality, High Speed Response and Easy Sharing.
Doelgroep(en)
For this campaign we focused on two different target groups: the snap-happy smart phone users who mainly use their smartphones to take pictures and the semi professionals who are able to effectively use a professional camera.


Case omschrijving: Design

Projectbeschrijving
Panasonic’s range of Lumix G cameras revolutionised the way we experience photography. We were asked to show exactly how much this range could do. To do this we went hunting for 2 very different types of photographers: snap-happy smart phone users and semi-professional camera enthusiasts. The most creative would become the new Lumix G ambassador.
Voor/over product of dienst
The GM-1 is small enough to fit in your pocket, but delivers incredible performance. The compact and technologically advanced LUMIX GM1 is the first high-performance camera that will easily fit inside your pocket.

The G6 is LUMIX G Micro System Digital Camera - Digital Single Lens Mirrorless Camera Featuring High Picture Quality, High Speed Response and Easy Sharing.
Doelgroep(en)
For this campaign we focused on two different target groups: the snap-happy smart phone users who mainly use their smartphones to take pictures and the semi professionals who are able to effectively use a professional camera.