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Opdrachtgever, bureau/school en categorie

Titel:
Libresse, Let's Talk
Opdrachtgever:
Libresse Nederland
Bureau:
Isobar
Datum eerste publicatie:
01/01/2013
url:
http://vimeo.com/87865681
Categorie:
Social Media

Credits

Concept:
Femke Schavemaker, Ellis Marsman, Alex Malone
Art Direction / Design:
Dickon Langdon (Creative Director), Kevin Kikkert, Koen Koopman, Benjamin Tuffy (Designers)
Copy / Redactie:
Ellis Marsman, Femke Schavemaker
Interaction Design:
Coleby Thew
Technische realisatie:
Outpost11, Magic Bullet, Bob Mayata
Account:
Saloua el Boussaidi (Account), Veerle Verlooij, Evelien Schenkkan (Producers)
Verantwoordelijk bij klant:
Marian Bron, Mariska Foekema
Overigen:
Sarra Amir, Jasna Zolota (Community Managers), Saloua el Boussaidi, Alex Malone, Sandor Wouters, Philip Boven (Strategists).


Afbeeldingen

Video



Case omschrijving: Social Media

Projectbeschrijving
At the beginning of 2012 Libresse found its top of mind awareness and loyalty were relatively low to that of their competitors. Therefore the brand asked Isobar to introduce them on Facebook and spread their message: We know the feeling. Everybody knows menstruating is NOT fun. So how do we create a community around a not so popular topic? We said, let’s talk. Let’s talk in a community for women and by women, about subjects that have our audiences interest.
Voor/over product of dienst
Libresse, part of SCA, is an international feminine hygiene brand. Their pay off is 'We know the feeling' all about not focussing on how the product works (since all females do) but rather on the emotional aspects of having your menstruation.
Doelgroep(en)
Females within the age of 16 - 28 years old.