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Opdrachtgever, bureau/school en categorie

Titel:
The Quest for the Perfect Pop
Opdrachtgever:
Grolsch Global
Bureau:
Isobar
Datum eerste publicatie:
31/05/2013
url:
http://www.theperfectpop.com/
Categorie:
Online Campagne
Website
Interactieve TV & Online Video
Design

Credits

Concept:
Dickon Langdon
Art Direction / Design:
Kevin Kikkert and Koen Koopman
Copy / Redactie:
William Georgi
Interaction Design:
Your Majesty
Technische realisatie:
Your Majesty
Account:
Marianna Catão and Joost Kroese
Verantwoordelijk bij klant:
David Schmid
Overigen:
Philip Boven (Strategy); Caviar (film production); HeyHeyHey (machine); GERARDetJEROME (sound)


Afbeeldingen

Video



Case omschrijving: Online Campagne

Projectbeschrijving
When you hear the ‘Pop’ you think Grolsch. We extended this story by taking people on ‘The Quest for the Perfect Pop’. The key challenge was to tell our story to Grolsch fans in an elegant and efficient way regardless of the device they wished to view it on. We bought the video as far forward as possible in the design in order to give it the emphasis it needed to set the scene. We then made sure that our interactive challenges were playable in all formats as well.
Voor/over product of dienst
Grolsch was born in The Netherlands in 1615, and since then every effort have been made to create a beer with more character than most. A character best defined by its bold taste, Swingtop bottle and the actions taken during 400 years of history. The Swingtop bottle is an icon for the Grolsch brand. Whenever you hear the distinctive pop you can’t help but think of the premium taste of Grolsch.
Doelgroep(en)
25-35 year old men, creative minded, urban, cultured and charismatic, confident, independent thinker


Case omschrijving: Website

Projectbeschrijving
When you hear the ‘Pop’ you think Grolsch. We extended this story by taking people on ‘The Quest for the Perfect Pop’. The key challenge was to tell our story to Grolsch fans in an elegant and efficient way regardless of the device they wished to view it on. We bought the video as far forward as possible in the design in order to give it the emphasis it needed to set the scene. We then made sure that our interactive challenges were playable in all formats as well.
Voor/over product of dienst
Grolsch was born in The Netherlands in 1615, and since then every effort have been made to create a beer with more character than most. A character best defined by its bold taste, Swingtop bottle and the actions taken during 400 years of history. The Swingtop is an icon for the Grolsch brand. Whenever you hear the distinctive pop you can’t help but think of the premium taste of Grolsch.
Doelgroep(en)
25-35 year old men, creative minded, urban, cultured and charismatic, confident, independent thinker


Case omschrijving: Interactieve TV & Online Video

Projectbeschrijving
When you hear the ‘Pop’ you think Grolsch. We extended this story by taking people on ‘The Quest for the Perfect Pop’. The key challenge was to tell our story to Grolsch fans in an elegant and efficient way regardless of the device they wished to view it on. We bought the video as far forward as possible in the design in order to give it the emphasis it needed to set the scene. We then made sure that our interactive challenges were playable in all formats as well.
Voor/over product of dienst
Grolsch was born in The Netherlands in 1615, and since then every effort have been made to create a beer with more character than most. A character best defined by its bold taste, Swingtop bottle and the actions taken during 400 years of history. The Swingtop is an icon for the Grolsch brand. Whenever you hear the distinctive pop you can’t help but think of the premium taste of Grolsch.
Doelgroep(en)
25-35 year old men, creative minded, urban, cultured and charismatic, confident, independent thinker


Case omschrijving: Design

Projectbeschrijving
When you hear the ‘Pop’ you think Grolsch. We extended this story by taking people on ‘The Quest for the Perfect Pop’. The key challenge was to tell our story to Grolsch fans in an elegant and efficient way regardless of the device they wished to view it on. We bought the video as far forward as possible in the design in order to give it the emphasis it needed to set the scene. We then made sure that our interactive challenges were playable in all formats as well.
Voor/over product of dienst
Grolsch was born in The Netherlands in 1615, and since then every effort have been made to create a beer with more character than most. A character best defined by its bold taste, Swingtop bottle and the actions taken during 400 years of history. The Swingtop is an icon for the Grolsch brand. Whenever you hear the distinctive pop you can’t help but think of the premium taste of Grolsch.
Doelgroep(en)
25-35 year old men, creative minded, urban, cultured and charismatic, confident, independent thinker.