The new corporate identity with new logo and new image (look and feel) was viewed as one of the top priorities in 2013 for Soyuz Coffee Roasting (SCR). Two Key Result Areas are influencing this change: Public Awareness and Engaged & Informed Consumer. SCR truly believes that coffee is much more than a brewed beverage as we know it, it’s a way of living! And exactly this coffee experience we wanted to share with public via re-invented web page.
Voor/over product of dienst
SCR loves coffee. The coffee bean is fascinating. There is nothing that simple and yet that difficult at the same time. Coffee is a multicultural phenomenon, a language understandable by most people on earth. Coffee is a good with a very complex character, multi-faceted, unpredictable. Coffee opens up only to those who devote to it a lot of time and energy, those who ponder over it and admire it. We want to spread the knowledge about coffee, as far as possible.
The (quality) coffee consumers in Russia when it comes to the actual products.
The coffee community throughout the world, looking for inspiration a well thought coffee experience.