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Opdrachtgever, bureau/school en categorie

Titel:
ARTIS "Open at night"
Opdrachtgever:
Artis
Bureau:
Willem de Kooning Academie
Datum eerste publicatie:
01/12/2014
url:
http://www.wdka.nl/en/Study/HBO-Bachelor/Design1/Advertising/
Categorie:
Young Talent

Credits

Concept:
-
Art Direction / Design:
Babo Schokker
Copy / Redactie:
Jason Goldshteyn
Interaction Design:
-
Technische realisatie:
-
Account:
-
Verantwoordelijk bij klant:
Professor: Maarten Van de Vijfeijken
Overigen:
Angler Bike Taxi Design: Group D


Afbeeldingen

Video



Case omschrijving: Young Talent

Projectbeschrijving
Artis, wanted to let the city know that they're open at night. We did this by dropping electronic replicas of Anglerfishes into the canals of Amsterdam. After a week of confusion Artis announced that they are investigating the mysterious lights in the canals. The next day all of the fish gathered together at the Red Light district, to spread the message: Artis is open at night. Throughout the following weeks, unique Anglerfish shaped bike taxis gave people rides to the zoo at night,
Voor/over product of dienst
Artis. The local Amsterdam zoo and national institute for animal research
Doelgroep(en)
Amsterdam, Locals & Tourists