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Opdrachtgever, bureau/school en categorie

Titel:
Harley Davidson - One Family
Opdrachtgever:
Harley Davidson
Bureau:
Willem de Kooning Academie
Datum eerste publicatie:
30/01/2015
url:
http://www.wdka.nl
Categorie:
Young Talent

Credits

Concept:
Babo Schokker - Jason Goldshteyn
Art Direction / Design:
Babo Schokker
Copy / Redactie:
Jason Goldshteyn
Interaction Design:
-
Technische realisatie:
-
Account:
-
Verantwoordelijk bij klant:
-
Overigen:
Professor: Stephen Winchell


Afbeeldingen

Video



Case omschrijving: Young Talent

Projectbeschrijving
Harley Davidson has always exemplified the attitude of the motorcycle community. On the road it unites people with shared passions.
 The bikes bring people together to share stories, drinks, and most importantly the road.
But how can Harley deliver this notion to the new generation of motorcycle enthusiasts?
Voor/over product of dienst
The app is an experience that brings the freedom of the road and the Harley motorcycle community together. After picking your destination, the app gives riders the best roads and routes. Choose between the 
fastest route and the most exciting one for the ideal riding experience. When you reach your destination, rate, share, and check out the ride you just had. Then meet the family and hang out with the only people that truly get you. Until the day you will get a Harley! One Family.
Doelgroep(en)
Target Audience: Men 22-30