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Opdrachtgever, bureau/school en categorie

Titel:
MSC - Herman den Blijker
Opdrachtgever:
Marine Stewardship Council
Bureau:
Willem de Kooning Academie
Datum eerste publicatie:
16/10/2014
url:
http://www.wdka.nl
Categorie:
Young Talent

Credits

Concept:
Babo Schokker, Sharon de Groot
Art Direction / Design:
Babo Schokker
Copy / Redactie:
-
Interaction Design:
-
Technische realisatie:
-
Account:
-
Verantwoordelijk bij klant:
-
Overigen:
Professor: Yona Hümmels


Afbeeldingen

Video



Case omschrijving: Young Talent

Projectbeschrijving
Christmas is an important time for sales in the food industry. The Marine Stewardship Council, a well-known ECO label for sustainable fishing, wanted to create awareness for the growing risk of tuna extinction. But, with no budget we had to find a cheap and relevant way to expose this problem.
Voor/over product of dienst
We partnered up with the website Pinterest, where the world pins inspirational things they love, When you would search for Tuna, or Christmas recipes, the first things you would find were beautiful recipes provided by the Marine Stewardship Council. All of these stunning recipes had a catch. They were linked to a special instructional cooking video, where famous Dutch chef cook
, Herman den Blijker told about everything you need to know about choosing sustainable tuna and preventing tuna extinion
Doelgroep(en)
Chrismas House Cooks.
Age. 25 - 45