FLUX is an innovative app strategy developed by MOBGEN for the acclaimed US musician Adrian Belew. It consists of a pair of iOS app platforms, one to distribute his artistic vision, and one to help create it. The first app is the 'artwork' called FLUX by belew™ - never the same twice. The second app is the 'paintbrush' or audio processing tool called FLUX:FX. Together they represent a clear evolution in both the way we make music, and in the delivery of media that is never the same twice.
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FLUX by belew™ is Adrian's own music, audio snippets and artwork put together into an evolving app platform. In many ways an alternative to a traditional album release, this app goes beyond a linear music listening experience.
FLUX:FX is a construction box of audio FX blocks for musicians to create some innovative new sounds. This app allows any sound source [guitar, drums, etc.] to be modified, mangled, enhanced or distorted by the combination of features in the modular effects chain.
The apps are designed to appeal to creatives and lovers of innovation. FLUX by belew™ is primarily targeted towards the significant fanbase of Adrian Belew, but reaching out towards music and art lovers as an extended audience. FLUX:FX is a truly professional audio tool designed for experimental audio, so musicians, sound designers and studio engineers are the target market. Both apps have an aggregated 5-star average rating in the AppStore.