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Opdrachtgever, bureau/school en categorie

Titel:
ING Cities in a Click
Opdrachtgever:
ING
Bureau:
TBWA\ United State of Fans
Datum eerste publicatie:
19/01/2015
url:
http://n/a
Categorie:
Mobile

Credits

Concept:
Ben Hartman, Joao Nuno Valente, Roberto Gabian Gonzalez
Art Direction / Design:
Enric Soldevila, Thomas Julien, Roberto Gabian Gonzalez
Copy / Redactie:
Wawa Wang, Joao Nuno Valente
Interaction Design:
n/a
Technische realisatie:
n/a
Account:
Temar Biratu, Josien Vink, Katarzyna Jagodzinska
Verantwoordelijk bij klant:
Sandra Prins
Overigen:
n/a


Afbeeldingen

Video



Case omschrijving: Mobile

Projectbeschrijving
The “Cities in a Click” posters are part of ING’s new “World, here I come” campaign, empowering people in life and business.

Illustrated by local artists and packed with the latest tips from Lonely Planet, travelers at Schiphol Airport can take a digital photograph of each illustration, zoom in and explore the content in more detail during their trip.

“Cities in a Click” delivers on ING’s promise of empowering travelers in an equally beautiful and useful way.
Voor/over product of dienst
The campaign aims to increase ING's brand awareness and preference.
Doelgroep(en)
The campaign is targeted towards business and leisure travelers at Amsterdam Airport Schiphol, who are about to step on the plane, headed for their next holiday or business trip.