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Opdrachtgever, bureau/school en categorie

Titel:
Night Walk in Marseille
Opdrachtgever:
Google
Bureau:
Google and 72andSunny Amsterdam
Datum eerste publicatie:
03/04/2014
url:
https://nightwalk.withgoogle.com/
Categorie:
Website
Mobile
Design

Credits

Concept:
Google and 72andSunny Amsterdam
Art Direction / Design:
-
Copy / Redactie:
-
Interaction Design:
-
Technische realisatie:
-
Account:
-
Verantwoordelijk bij klant:
Chloé Broughton
Overigen:
Google Creative Lab EMA: Steve Vranakis (Executive Creative Director), Graham Bednash (Director of Consumer Marketing), Kristell Schuber (Marketing Director), David Bruno (Senior Creative), Anne-Sophie Rachel (Head of Google Search Marketing). 72andSunny:


Afbeeldingen

Video



Case omschrijving: Website

Projectbeschrijving
Night Walk represents a huge leap forward in how Google Stories are told, by marrying film with an immersive audio-guided urban street-safari, marking Google’s first nighttime Street View experience. Where the film ends, the online experience begins, allowing people all over the world to explore the vibrant creative culture of Marseille at night. Hundreds of high-definition photospheres allow users to take a tour with a local guide, or explore the streets and stories of the neighbourhood.
Voor/over product of dienst
Night Walk in Marseille was inspired by Julie de Muer’s ‘Sound Walks’ project. Julie wanted to make it easier for people to get to know Marseille and so she began creating a series of sound walks to guide visitors through her city using Google Maps.
Doelgroep(en)
There wasn’t a specific target audience on this project. The overall objective of this campaign was to have a positive and cultural impact in France.


Case omschrijving: Mobile

Projectbeschrijving
Night Walk represents a huge leap forward in how Google Stories are told, by marrying film with an immersive audio-guided urban street-safari, marking Google’s first nighttime Street View experience. Where the film ends, the online experience begins, allowing people all over the world to explore the vibrant creative culture of Marseille at night. Hundreds of high-definition photospheres allow users to take a tour with a local guide, or explore the streets and stories of the neighbourhood.
Voor/over product of dienst
Night Walk in Marseille was inspired by Julie de Muer’s ‘Sound Walks’ project. Julie wanted to make it easier for people to get to know Marseille and so she began creating a series of sound walks to guide visitors through her city using Google Maps.
Doelgroep(en)
There wasn’t a specific target audience on this project. The overall objective of this campaign was to have a positive and cultural impact in France.


Case omschrijving: Design

Projectbeschrijving
Night Walk represents a huge leap forward in how Google Stories are told, by marrying film with an immersive audio-guided urban street-safari, marking Google’s first nighttime Street View experience. Where the film ends, the online experience begins, allowing people all over the world to explore the vibrant creative culture of Marseille at night. Hundreds of high-definition photospheres allow users to take a tour with a local guide, or explore the streets and stories of the neighbourhood.
Voor/over product of dienst
Night Walk in Marseille was inspired by Julie de Muer’s ‘Sound Walks’ project. Julie wanted to make it easier for people to get to know Marseille and so she began creating a series of sound walks to guide visitors through her city using Google Maps.
Doelgroep(en)
There wasn’t a specific target audience on this project. The overall objective of this campaign was to have a positive and cultural impact in France.