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Opdrachtgever, bureau/school en categorie

Titel:
Nissan UEFA Champions League
Opdrachtgever:
Nissan Europe
Bureau:
TBWA\ United State of Fans
Datum eerste publicatie:
01/09/2014
url:
http://www.nissan.co.uk/GB/en/experience-nissan/uefa-champions-league/goal-of-the-week-game.html
Categorie:
Website

Credits

Concept:
TBWA\ United State of Fans
Art Direction / Design:
Enric Soldevila
Copy / Redactie:
Ben Hartman, Kari Shaw
Interaction Design:
Kevin Yaun, Mark van de Vis, Daniel Mascarenhas
Technische realisatie:
DigitasLBi France
Account:
Geoff Coyle, Ant Gillard, Jascha Hoogendijk
Verantwoordelijk bij klant:
Bastien Schupp, Gareth Dunsmore
Overigen:
Bente van der Ark (Producer)


Afbeeldingen

Video



Case omschrijving: Website

Projectbeschrijving
We created a platform where fans worldwide can find exciting content about the UEFA Champions League and interact with real time digital visualisations of the goals. An algorithm was created to analyse and identify genius goals that are put to a weekly vote. Fans can watch the goals and the data behind them including excitement, tension and difficulty, creating a unique 3D object for each goal.
Voor/over product of dienst
The website was created as part of the Nissan's UEFA Champions League sponsorship campaign for season 2014/2015.
Doelgroep(en)
The website was designed for UEFA Champions League fans to give them a chance to watch again the best moments of each match and vote for their favourite genius goal.