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Opdrachtgever, bureau/school en categorie

Titel:
Adidas Federation Kits
Opdrachtgever:
adidas
Bureau:
TBWA\United State of Fans
Datum eerste publicatie:
01/01/2014
url:
http://n/a
Categorie:
Website
Design

Credits

Concept:
TBWA\United State of Fans, TBWA\NEBOKO
Art Direction / Design:
Yacco Vijn, David Navarro, Jan Maarten Oolbekkink, Toby Mok
Copy / Redactie:
Feran Lopez
Interaction Design:
Yacco Vijn, Dani Polak
Technische realisatie:
Mario Piepenbrink, Media Monks
Account:
Geoff Coyle, Jascha Hoogendijk, Bente van der Ark, Robert Ruijgrok
Verantwoordelijk bij klant:
Ville Louhimies


Afbeeldingen

Video



Case omschrijving: Website

Projectbeschrijving
In the build up to the 2014 FIFA World Cup we digitally launched
adidas’ seven leading national football federation kits, encouraging
fans to "Show their colors or fade away". The special kit designs were
based on stories of each nation, reflecting national pride, character,
history and hope. From the inspirational feats of Russian cosmonauts
in the 1960s, to Mexican artistry and Argentinian independence. Fans
were able to zoom into the details of the new kit and then into these
stories behind t
Voor/over product of dienst
The new adidas federation kits introduce new performance enhancing technological innovations for the players as well as a new appealing design for the fans. The new match kit becomes one of the lightest football kits in history, with the shirt and shorts weighting a combined 250 grams, showcasing that adidas is cutting edge in football and always one step ahead.
Doelgroep(en)
Global football fans as well as the die hard fans from the 7 federations.


Case omschrijving: Design

Projectbeschrijving
In the build up to the 2014 FIFA World Cup we digitally launched
adidas’ seven leading national football federation kits, encouraging
fans to "Show their colors or fade away". The special kit designs were
based on stories of each nation, reflecting national pride, character,
history and hope. From the inspirational feats of Russian cosmonauts
in the 1960s, to Mexican artistry and Argentinian independence. Fans
were able to zoom into the details of the new kit and then into these
stories behind t
Voor/over product of dienst
The new adidas federation kits introduce new performance enhancing technological innovations for the players as well as a new appealing design for the fans. The new match kit becomes one of the lightest football kits in history, with the shirt and shorts weighting a combined 250 grams, showcasing that adidas is cutting edge in football and always one step ahead.
Doelgroep(en)
Global football fans as well as the die hard fans from the 7 federations.