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Opdrachtgever, bureau/school en categorie

Titel:
The Andy Warhol Art Exchange by Absolut
Opdrachtgever:
Absolut Vodka
Bureau:
Jung and Your Majesty Amsterdam
Datum eerste publicatie:
01/10/2014
url:
http://artx-staging.s3-website-us-east-1.amazonaws.com/#/home
Categorie:
Digital Campaign

Credits

Concept:
Your Majesty Amsterdam & Jung Relations
Art Direction / Design:
Magnus Löwing, Sjoerd van Rijen
Copy / Redactie:
Jung Relations
Interaction Design:
Magnus Löwing, Sjoerd van Rijen
Technische realisatie:
Kristofer Forsell, Hugo Wiledal, Dodi Raditya, Kasper Kuijpers
Account:
Georgios Athanassiadis
Verantwoordelijk bij klant:
Oskar Sundberg, Simon Karlsson, Jonas Sevenius, Ninos Icho


Afbeeldingen

Video



Case omschrijving: Digital Campaign

Projectbeschrijving
In order to celebrate the iconic collaboration between Andy Warhol and Absolut, we created the "Andy Warhol Art Exchange by Absolut"—the world largest art exchange that invited fans from all over the world to create, submit and exchange art with each other. One lucky winner got a real Andy Warhol artwork in their exchange.
Voor/over product of dienst
The digital campaign consisted of an online platform where users could explore, submit and create digital artworks to three exchanges. We built four creative tools so that users could play and create their art pieces directly on the site before entering the exchange. Upon the end of each exchange, the artworks got automatically swapped with random users and high resolution versions got generated, so that users could download and order their artworks as professional made posters.
Doelgroep(en)
The challenge was to capture the interest of millennial consumers that uses many different devices and spend a most of their time online.