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Opdrachtgever, bureau/school en categorie

Titel:
22tracks and IE Collaboration
Opdrachtgever:
Microsoft
Bureau:
VICE Media & UM
Datum eerste publicatie:
03/04/2014
url:
http://22tracks.mvtest.net/
Categorie:
Mobile
Design
Innovation

Credits

Concept:
Mees Maks (VICE), Elias Reinheimer (UM), Gilles de Smit (22tracks)
Art Direction / Design:
Andrew Watson (Minivegas)
Copy / Redactie:
N/A
Interaction Design:
Minivegas
Technische realisatie:
Minivegas
Account:
Joost Peper (VICE), Valery Gresnigt (VICE)
Verantwoordelijk bij klant:
Coen Nijkrake, Dimitri Hoekstra, Justin Garrett


Afbeeldingen

Video



Case omschrijving: Mobile

Projectbeschrijving
As part of Microsoft's rethink initiative, we designed and developed an alternative to the popular music curation site 22tracks, optimising it for the new, powerful, mutli-touch enabled IE11 and Microsoft Surface tablets.
Voor/over product of dienst
22tracks is a music discovery platform where DJ’s presiding over different musical genres curate continually updated 22 track play lists that listeners can stream for free. Microsoft Explorer run an initiative called ‘ReThink’ that challenges us to reconsider existing digital experiences so that they can be optimised for touch screens and the features of IE11.
Doelgroep(en)
Tech-literate opinion formers and early adopters, music fans.


Case omschrijving: Design

Projectbeschrijving
As part of Microsoft's rethink initiative, we designed and developed an alternative to the popular music curation site 22tracks, optimising it for the new, powerful, mutli-touch enabled IE11 and Microsoft Surface tablets.
Voor/over product of dienst
22tracks is a music discovery platform where DJ’s presiding over different musical genres curate continually updated 22 track play lists that listeners can stream for free. Microsoft Explorer run an initiative called ‘ReThink’ that challenges us to reconsider existing digital experiences so that they can be optimised for touch screens and the features of IE11.
Doelgroep(en)
Tech-literate opinion formers and early adopters, music fans.


Case omschrijving: Innovation

Projectbeschrijving
As part of Microsoft's rethink initiative, we designed and developed an alternative to the popular music curation site 22tracks, optimising it for the new, powerful, mutli-touch enabled IE11 and Microsoft Surface tablets.
Voor/over product of dienst
22tracks is a music discovery platform where DJ’s presiding over different musical genres curate continually updated 22 track play lists that listeners can stream for free. Microsoft Explorer run an initiative called ‘ReThink’ that challenges us to reconsider existing digital experiences so that they can be optimised for touch screens and the features of IE11.
Doelgroep(en)
Tech-literate opinion formers and early adopters, music fans.