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Opdrachtgever, bureau/school en categorie

Titel:
Nike - Shocking Seatcovers
Opdrachtgever:
Willem de Kooning Academie
Bureau:
-
Datum eerste publicatie:
01/01/2016
url:
http://-
Categorie:
Young Talent

Credits

Concept:
Leon Ragetlie & Gabriela Nouws
Art Direction / Design:
Gabriela Nouws
Copy / Redactie:
Leon Ragetlie
Interaction Design:
-
Technische realisatie:
-
Account:
-
Verantwoordelijk bij klant:
-
Overigen:
Video Editor: Tim Arnold


Afbeeldingen

Video



Case omschrijving: Young Talent

Projectbeschrijving
Since people are working office jobs, they move less and less during their workday. Many employees spend hours on end sitting in their office chairs. Now more and more research shows that sitting is actually killing us. It's time to start moving again. Fast.
Voor/over product of dienst
Shocking Seatcovers. An ergonomic office chair cover designed by Nike that encourages you to get up by giving electric shocks. The seat cover is connected to the Nike+ Fuel app to track daily movement. When your daily goal is hit, the seat cover returns to its normal state.
Doelgroep(en)
1. People that are working office jobs. They want to move more, but are generally too busy, stressed or invested in the work they are doing that they often forget to get up.

2. Employers who want their staffers to be fit and healthy.