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Opdrachtgever, bureau/school en categorie

Titel:
WelcomeMatt by Airbnb
Opdrachtgever:
Airbnb
Bureau:
Willem de Kooning Academie
Datum eerste publicatie:
11/05/2015
url:
http://www.jaspervierboom.nl/Airbnb
Categorie:
Young Talent

Credits

Concept:
Mitchell Diercks & Jasper Vierboom
Art Direction / Design:
Mitchell Diercks & Jasper Vierboom
Copy / Redactie:
Mitchell Diercks & Jasper Vierboom
Interaction Design:
Mitchell Diercks
Technische realisatie:
Account:
Verantwoordelijk bij klant:
Overigen:


Afbeeldingen

Video



Case omschrijving: Young Talent

Projectbeschrijving
Belonging is one of the greatest and most primal drivers of humankind. We want to connect, share, relate, feel accepted and feel safe. There’s such variety in the things we belong to, be it our family, a friendship, a place, a group or even a feeling – and we can find this sense of belonging everywhere and anywhere we go on this planet. How can Airbnb creatively empower their community to grow this idea of ‘belonging’?
Voor/over product of dienst
Matt is a digital doormat that connects to guests during their Airbnb stay to make them feel like they belong.
Doelgroep(en)
Airbnb hosts and Airbnb guests.