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Opdrachtgever, bureau/school en categorie

Titel:
Google Light Guide
Opdrachtgever:
Willem de Kooning Academie
Bureau:
-
Datum eerste publicatie:
01/01/2016
url:
http://-
Categorie:
Young Talent

Credits

Concept:
Leon Ragetlie & Gabriela Nouws
Art Direction / Design:
Gabriela Nouws
Copy / Redactie:
Leon Ragetlie
Interaction Design:
-
Technische realisatie:
-
Account:
-
Verantwoordelijk bij klant:
-
Overigen:
-


Afbeeldingen

Video



Case omschrijving: Young Talent

Projectbeschrijving
People who explore a city often use their phones as a navigation tool. It works great but it also has a major downside; they miss a lot of the sights and scenery around them. It can also be dangerous, as people tend to focus on the screen instead of their surroundings.
Voor/over product of dienst
Google Light Guide is a personal flying LED guide that navigates to your destination. Light Guide is connected to the Google Maps smartphone app. You can keep your phone in your pocket while walking. Not only does it show directions, it also points out interesting highlights along the way.
Doelgroep(en)
Tech-savvy travelers and tourists around the world.