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Opdrachtgever, bureau/school en categorie

Titel:
Lovemiles
Opdrachtgever:
Afstudeerproject Willem de Kooning
Bureau:
n.v.t
Datum eerste publicatie:
29/06/2015
url:
http://www.sharonmees.com
Categorie:
Young Talent

Credits

Concept:
Sharon de Graaf
Art Direction / Design:
Sharon de Graaf
Copy / Redactie:
Sharon de Graaf, Mees Ubachs
Interaction Design:
Sharon de Graaf, Mees Ubachs
Technische realisatie:
Sharon de Graaf, Mees Ubachs
Account:
Sharon de Graaf
Verantwoordelijk bij klant:
Sharon de Graaf


Afbeeldingen

Video



Case omschrijving: Young Talent

Projectbeschrijving
KLM brought millions of people together since they started in 1919 and partly due to that they’re the most loved airline in the Netherlands. KLM wants to keep this position and that’s why we created a campaign that even increases this brand love. That’s why KLM starts an initiative called ‘Lovemiles’: a system in which you can donate your miles to a couple in a long distant relationship. In return you get first hand tips about your destination from the couple you donated to.
Voor/over product of dienst
Frequent Flyer Miles are only used by frequent flyers. The occasional customer flies maybe only once or twice a year. Because of this a lot of miles are wasted. That’s why KLM starts an initiative called ‘Lovemiles’
Doelgroep(en)
The not so frequent flyers who fly with KLM.