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Opdrachtgever, bureau/school en categorie

Titel:
adidas Ace & X
Opdrachtgever:
adidas
Bureau:
DDB & Tribal Amsterdam
Datum eerste publicatie:
28/02/2015
url:
http://pro-athlete.d.shcc.nl/
Categorie:
Mobile

Credits

Concept:
Stef Jongenelen, Yona Hümmels
Art Direction / Design:
Yona Hümmels, Jaap Kraan
Copy / Redactie:
Stef Jongenelen
Interaction Design:
Jan-Willem Heining.
Technische realisatie:
Superhero Cheesecake
Account:
Pieter Janssen, Jizelle Bautista
Verantwoordelijk bij klant:
Ville Louhimies
Overigen:
-


Afbeeldingen

Video



Case omschrijving: Mobile

Projectbeschrijving
adidas radically changed their vision on football. They went back from four types of players and four types of boots to just two types of players with two types of boots: Ace & X. Our job was to tell this story of change to the professional adidas players. These players are all athletes on-the-go, so we created a unique mobile experience that fits the creative and innovative standards of adidas.
Voor/over product of dienst
Gone are the days of four player types with four different boots. After intensive research adidas found out that you only need two types of players for victory: those who orchestrate and control the game & those who smash the defence and score. So adidas introduced two new boots for two new types of players: Ace & X.
Doelgroep(en)
Professional adidas football players.