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Opdrachtgever, bureau/school en categorie

Titel:
The Soccer Doc
Opdrachtgever:
Heineken
Bureau:
DDB & Tribal Amsterdam
Datum eerste publicatie:
14/04/2015
url:
http://www.award-entry.nl/2015/heineken/soccer-doc
Categorie:
Content

Credits

Concept:
Stephen Joss, Bram Holzapfel
Art Direction / Design:
Stephen Joss, Alex Herwig, Jeroen Thissen, Henrik Höglund
Copy / Redactie:
Bram Holzapfel, Jonathan Stevenson, Luis Garcia
Interaction Design:
-
Technische realisatie:
-
Account:
Steven Beukers, Sam van der Zanden, Renate Ebbenhorst
Verantwoordelijk bij klant:
Els Dijkhuizen, Anuraag Trikha, Nourdin Rejeb
Overigen:
Sandra Soskic, Pieter Janssen


Afbeeldingen

Video



Case omschrijving: Content

Projectbeschrijving
The UEFA Champions League is the biggest football event of the year. But not everyone can enjoy it. Fans around the world miss the game while they’re stuck at the office under their bosses’ watchful eyes. Proud sponsor of the UEFA Champions League and beer of the match Heineken wanted to fix this unfortunate situation and find a way for football fans to follow the match at work and get away with it. Something that looked like work but was actually giving them live coverage of the game.
Voor/over product of dienst
Heineken is a major global sponsor of the UFEA Champions League. Activating close to 90 markets worldwide.
Doelgroep(en)
For many of Heineken’s markets around the globe, watching the Champions League live is difficult due to the time difference. The Soccer Doc was designed specifically for these markets (predominantly the USA and South America). The typical Heineken drinker is a well educated, city-dwelling, office-working individual referred to by Heineken as a Man Of The World.