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Opdrachtgever, bureau/school en categorie

Titel:
KLM Inflight Safety
Opdrachtgever:
KLM Royal Dutch Airlines.
Bureau:
DDB & Tribal Amsterdam
Datum eerste publicatie:
27/11/2015
url:
http://flightsafety.klm.com/
Categorie:
Content

Credits

Concept:
Stef Jongenelen, Yona Hümmels
Art Direction / Design:
Yona Hümmels Dimitri Versteegen
Copy / Redactie:
Stef Jongenelen
Interaction Design:
-
Technische realisatie:
Pedri
Account:
Danielle Boskemper
Verantwoordelijk bij klant:
Frank Houben, Natascha van Roode
Overigen:
-


Afbeeldingen

Video



Case omschrijving: Content

Projectbeschrijving
For KLM we produced a safety film that conveys an important message: the amount of detail KLM has for such an important subject as flight safety. The solution turned out to be very Dutch as well as very blue: a flight safety film made with over one thousand hand-painted Delft Blue tiles.
Voor/over product of dienst
We cooperated with Royal Delft to produce this unique stop-motion video. First the entire mandatory safety script was translated into a series of detailed, hand-drawn, Delft Blue illustrations. These illustrations were animated and every single frame of this animation was printed and hand-painted on Delft Blue Tiles. Resulting in over one thousand authentic Delft Blue tiles. By photographing every tile using the stop-motion technique, a unique flight safety film was born.
Doelgroep(en)
Both KLM customers on board and potential customers who can view the film online.