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Opdrachtgever, bureau/school en categorie

Titel:
The bottle with a mission
Opdrachtgever:
Heineken Experience
Bureau:
J. Walter Thompson Amsterdam
Datum eerste publicatie:
30/04/2015
url:
http://x
Categorie:
Social Media
Innovation
Media

Credits

Concept:
Bas Korsten, Ferran Lopez, Robert Nelk, Mark Peeters
Art Direction / Design:
Ferran Lopez, Guney Soykan, Robert Nelk
Copy / Redactie:
Bas Korsten, Ferran Lopez, Mark Peeters
Interaction Design:
nvt
Technische realisatie:
Antti Kupila, Ernst Koning, RP2, Printed in Space, Gradience
Account:
Jesse Houweling (Digital Director), Wendy Losse (Producer)
Verantwoordelijk bij klant:
Dirk Lubbers (Manager Heineken Experience), Myriam Marouli (Development & Activation Heineken Experience), David Pugh (Global Consumer Brand PR Manager), Celine Veer (Project Manager Heineken Experience)
Overigen:
Bas Korsten (Executive Creative Director), Agustín Soriano (Strategy Director), Finch Factor (PR)


Afbeeldingen

Video



Case omschrijving: Social Media

Projectbeschrijving
Amsterdam is a magnet for millions of visitors every year. But the city offers so many landmarks that it’s easy to get lost in all its wonders.
We turned real Heineken bottles into navigation tools and placed them around Amsterdam to lure unsuspecting tourists to the Heineken Experience. The navigation bottles had a built-in compass mechanism. Once you picked up the bottle, it vibrated, the cap glowed red and swiveled to indicate the route to follow: to the Heineken Experience.
Voor/over product of dienst
Heineken Experience is an immersive experience specially designed for Heineken fans around the world. The venue is at the first ever brewery built in Amsterdam that has been transformed into a sensational interactive tour through the dynamic world of Heineken.
Doelgroep(en)
Tourists planning to visit Amsterdam in the short – medium term who use the Internet to decide what they want to visit in this special city.


Case omschrijving: Innovation

Projectbeschrijving
Amsterdam is a magnet for millions of visitors every year. But the city offers so many landmarks that it’s easy to get lost in all its wonders.
We turned real Heineken bottles into navigation tools and placed them around Amsterdam to lure unsuspecting tourists to the Heineken Experience. The navigation bottles had a built-in compass mechanism. Once you picked up the bottle, it vibrated, the cap glowed red and swiveled to indicate the route to follow: to the Heineken Experience.
Voor/over product of dienst
Heineken Experience is an immersive experience specially designed for Heineken fans around the world. The venue is at the first ever brewery built in Amsterdam that has been transformed into a sensational interactive tour through the dynamic world of Heineken.
Doelgroep(en)
Tourists planning to visit Amsterdam in the short – medium term who use the Internet to decide what they want to visit in this special city.


Case omschrijving: Media

Projectbeschrijving
Amsterdam is a magnet for millions of visitors every year. But the city offers so many landmarks that it’s easy to get lost in all its wonders.
We turned real Heineken bottles into navigation tools and placed them around Amsterdam to lure unsuspecting tourists to the Heineken Experience. The navigation bottles had a built-in compass mechanism. Once you picked up the bottle, it vibrated, the cap glowed red and swiveled to indicate the route to follow: to the Heineken Experience.
Voor/over product of dienst
Heineken Experience is an immersive experience specially designed for Heineken fans around the world. The venue is at the first ever brewery built in Amsterdam that has been transformed into a sensational interactive tour through the dynamic world of Heineken.
Doelgroep(en)
Tourists planning to visit Amsterdam in the short – medium term who use the Internet to decide what they want to visit in this special city.