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Opdrachtgever, bureau/school en categorie

Titel:
The Ultimate Mountain Hero
Opdrachtgever:
TomTom
Bureau:
DDB & Tribal Amsterdam
Datum eerste publicatie:
15/06/2015
url:
http://tomtom-bandit.d.shcc.nl/
Categorie:
Website

Credits

Concept:
Jeroen Thissen, Alex Herwig
Art Direction / Design:
Yordy van der Werff, Jeroen Thissen, Alex Herwig
Copy / Redactie:
Jeroen Thissen, Alex Herwig
Interaction Design:
Jan-Willem Heining
Technische realisatie:
Superhero Cheesecake
Account:
Linda de Graaff (Business Director), Jizelle Bautista (Project Director)
Verantwoordelijk bij klant:
Gary Raucher, Austin Simms, Patrick Stal
Overigen:
n.v.t.


Afbeeldingen

Video



Case omschrijving: Website

Projectbeschrijving
The TomTom Bandit Action Camera was promoted by Billy the Mountain Goat on TV, in cinemas and online. We’ve all seen goats. But a snowboarding mountain goat is something else. You want to know more about that. So we created a beautifully designed branded experience where we engaged people with facts and figures about Billy. We showed his life story, highlights of his skills and of course more about his favourite tool: the TomTom Bandit.
Voor/over product of dienst
The TomTom Bandit Action Camera is the first-ever 4K HD action camera with smart sensors and a built-in media server. It automatically detects your best action moments, connects to the mobile app and allows you to instantly edit your film, just by shaking your phone.
Doelgroep(en)
18- to 35-year-old male action sports enthusiasts.