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Opdrachtgever, bureau/school en categorie

Titel:
Catch the Dragon
Opdrachtgever:
Peugeot PSA
Bureau:
DPDK
Datum eerste publicatie:
01/06/2015
url:
http://www.catchthedragon.nl
Categorie:
Game
Design
Innovation

Credits

Concept:
DPDK
Art Direction / Design:
DPDK
Copy / Redactie:
DPDK
Interaction Design:
DPDK
Technische realisatie:
DPDK
Account:
DPDK
Verantwoordelijk bij klant:
Bart van Slobbe
Overigen:
Alain Descat, Margot van de Coterlet


Afbeeldingen

Video



Case omschrijving: Game

Projectbeschrijving
For the introduction of their new 208 model, Peugeot challenged us to come up with a digital follow-up on their TV commercial featuring nothing less than an orange dragon. We came up with the idea for an interactive VR film in which you set out to catch the dragon. Starting in film, the viewer crosses into a 3D WebGL world where the dragon flies around. You have to Catch it by looking at it long enough. Works on any device. If you have no VR headset, you can view it in 360° video.
Voor/over product of dienst
The new Peugeot 208.
Doelgroep(en)
24-40 Years male or female, Early adopters to late majority.


Case omschrijving: Design

Projectbeschrijving
For the introduction of their new 208 model, Peugeot challenged us to come up with a digital follow-up on their TV commercial featuring nothing less than an orange dragon. We came up with the idea for an interactive VR film in which you set out to catch the dragon. Starting in film, the viewer crosses into a 3D WebGL world where the dragon flies around. You have to Catch it by looking at it long enough. Works on any device. If you have no VR headset, you can view it in 360° video.
Voor/over product of dienst
The new Peugeot 208.
Doelgroep(en)
24-40 Years male or female, Early adopters to late majority.


Case omschrijving: Innovation

Projectbeschrijving
For the introduction of their new 208 model, Peugeot challenged us to come up with a digital follow-up on their TV commercial featuring nothing less than an orange dragon. We came up with the idea for an interactive VR film in which you set out to catch the dragon. Starting in film, the viewer crosses into a 3D WebGL world where the dragon flies around. You have to Catch it by looking at it long enough. Works on any device. If you have no VR headset, you can view it in 360° video.
Voor/over product of dienst
The new Peugeot 208.
Doelgroep(en)
24-40 Years male or female, Early adopters to late majority.