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Opdrachtgever, bureau/school en categorie

Titel:
Chase the Line
Opdrachtgever:
Peugeot PSA
Bureau:
DPDK
Datum eerste publicatie:
17/12/2015
url:
http://www.chase-the-line.com
Categorie:
Design
Innovation

Credits

Concept:
DPDK
Art Direction / Design:
DPDK
Copy / Redactie:
DPDK
Interaction Design:
DPDK
Technische realisatie:
DPDK
Account:
DPDK
Verantwoordelijk bij klant:
Maarten Kooijman
Overigen:
Credits introfilm: Brenninkmeijer & Isaacs


Afbeeldingen

Video



Case omschrijving: Design

Projectbeschrijving
To promote the new PEUGEOT 308GTi by Peugeot Sport, DPDK was tasked to create an interactive digital experience on the back of the international TVC. The result is a spectacular race experience where users can steer from left to right, within the real footage, to ride the perfect line.
Voor/over product of dienst
The new Peugeot 308GTi
Doelgroep(en)
Introduce the 308GTi and claim it's place in the (upper)sport domain by showcasing the power, technology and sportsmanship behind the car, confirming the quality of Peugeot as a yound, dynamic and sportive car brand. Create a digital experience building upon previous made TVC.


Case omschrijving: Innovation

Projectbeschrijving
To promote the new PEUGEOT 308GTi by Peugeot Sport, DPDK was tasked to create an interactive digital experience on the back of the international TVC. The result is a spectacular race experience where users can steer from left to right, within the real footage, to ride the perfect line.
Voor/over product of dienst
The new Peugeot 308GTi
Doelgroep(en)
Introduce the 308GTi and claim it's place in the (upper)sport domain by showcasing the power, technology and sportsmanship behind the car, confirming the quality of Peugeot as a yound, dynamic and sportive car brand. Create a digital experience building upon previous made TVC.